We studied 120 pages of BOGS market research. 
We interviewed our local rural communities. 
We crafted an experience aimed to resonate.

The diverse deliverables of this campaign are designed to test the marketplace.
The engagement of rural consumers will dictate the future of BOGS content. 
RURAL ANTHEM VIDEO
Scripted. Storyboarded. 26 VFX shots. 
Carefully developed around the voices and experiences of rural communities. 
BOGS Footwear's most ambitious campaign video with FIRTH FILMS to date.

WEBSITE. TRADESHOWS. YOUTUBE. ADVERTISING ON STREAMING.
CASUAL VIDEOS
Unadorned authenticity. 
Interview based.  Looser visuals. Low-cost.
Inexpensive content allows us to capture a greater variety of diverse rural stories as BOGS expands media focused on rural communities.
FACEBOOK POST. INSTAGRAM POST. YOUTUBE.
SOCIAL ADVERTISING
SLOW MOTION LOOPS. SEVEN PRODUCTS. FIVE SCENES. THREE ASPECT RATIOS.

TARGETED TESTIMONIAL VIDEOS

Each video focuses on a product feature that solves a commonly searched rainboot issue for consumers in rural communities.

TARGETED ADVERTISING. FACEBOOK POST. INSTAGRAM POST. WEBSITE.

SOCIAL VIDEOS
Videos for TikToc, Instagram Reels, and YouTube Stories. ​​​​​​​
+ Three hours of color-graded raw potential.
Providing Content for years to come.
LEAD AGENCY
FIRTH FILMS
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