Case Study:
BOGS Rural Campaign
Reaching rural customers with a funnel built for scale.
One production. 160+ assets. Awareness, trust, and sales—across every channel.
One production. 160+ assets. Awareness, trust, and sales—across every channel.
1 : Awareness || Create Emotional Connection
RURAL ANTHEM VIDEO
WEBSITE. TRADESHOWS. YOUTUBE. STREAMING AD.
CUTDOWNS - 60s, 30s, 15s
2 : Trust || Build Credibility and Value
PRODUCT VIDEOS
Straightforward product overviews designed to build trust and help customers choose confidently.
FACEBOOK. INSTAGRAM. WEBSITE.
TESTIMONIAL ADS
Each video focuses on a specific product solution.
Targets rural customers based on search intent.
DR ADVERTISING. FACEBOOK. INSTAGRAM. WEBSITE.
3 : Conversion || Drive Purchase Decisions
SOCIAL ADVERTISING
Ads targeting customers who recently viewed the product.
SEVEN PRODUCTS. FIVE SCENES.
4 : Retention || Maintain Engagement
SOCIAL VIDEO
Affordable authenticity.
A foundation for future rural storytelling and ongoing media growth.
FACEBOOK POST. INSTAGRAM POST. YOUTUBE.
ORGANIC SOCIAL CONTENT
Videos for TikToc, Instagram Reels, and YouTube Stories.
+ Three hours of color-graded raw potential.
Providing Content for years to come.
LEAD AGENCY
FIRTH FILMS