Prior 2018, BOGS focused on lifestyle content featuring families. Redhaus Design & FIRTH FILMS set out to develop a new direction. We wanted to craft an image of a brand built around professionals. We aimed to build trust by featuring real people who rely on rainboots the most.
Winter Green Farms
Winter Green Farms was our first test case for our rural-focused advertising. Already long-time BOGS users, Winter Green Farms was able to provide a professional perspective with experience and authority.
Lead Agency - Redhaus Design || Video Development - FirthFilms || Consumer Analysis, Concept - Fergus Firth || Redhaus Design Creative Director - Benjamin Read || Directed, DP, Post-Pro - Fergus Firth || Camera Two, First AC - Kane Limbaugh || Photography - Michelle Pearl Gee
FFA + BOGS
The quickest shoot we've ever produced. The students only had two hours available. We shot an interview in under five minutes that served as the foundation for our video. We split the students up into two groups to maximize our time with them. We went into the shoot with a solid plan - but let the students determine the direction for each activity to encourage their engagement.
Run & gun flexibility at its finest.
Lead Agency - Redhaus Design || Video Development - FirthFilms || Camera One, Post-Pro - Fergus Firth || Camera Two - Taylor Humphrey
4H + BOGS
BOGS wanted an expansive video showing all the different ways 4H interacts with local communities. They wanted the video to be text-based and feature real students. We had an hour and a half per location.
Lead Agency - Redhaus Design || Video Development - FirthFilms || Camera One, Post-Pro - Fergus Firth || Camera Two - Kane Limbaugh
